{"id":792,"date":"2019-07-21T11:51:26","date_gmt":"2019-07-21T09:51:26","guid":{"rendered":"https:\/\/animagraf.sk\/blog\/?p=792"},"modified":"2020-02-11T10:27:42","modified_gmt":"2020-02-11T08:27:42","slug":"4-zakladne-pravidla-typografie-webe","status":"publish","type":"post","link":"https:\/\/animagraf.sk\/blog\/4-zakladne-pravidla-typografie-webe\/","title":{"rendered":"4 z\u00e1kladn\u00e9 pravidl\u00e1 typografie na webe"},"content":{"rendered":"

Je ve\u013ea sp\u00f4sobov ako svojej str\u00e1nke prida\u0165 na pr\u00ed\u0165a\u017elivosti. Webdizajn je hlavne o\u00a0detailoch. Jedn\u00fdm z\u00a0nich je aj spr\u00e1vne zvolen\u00e1 typografia. Ako zabezpe\u010di\u0165 harmonick\u00fd vizu\u00e1l? Ako vyu\u017e\u00edva\u0165 p\u00edsmo aby pod\u010diarklo a\u00a0zv\u00fdraznilo obsah, ktor\u00fd sa na str\u00e1nke nach\u00e1dza? Ka\u017ed\u00fd webdizajn\u00e9r by mal ma\u0165 aspo\u0148 z\u00e1kladn\u00e9 znalosti z\u00a0typografie.\u00a0 Pon\u00fakame p\u00e1r r\u00e1d ako nato.<\/strong><\/em><\/p>\n

Pri tvorbe webu sa v\u00a0dne\u0161nej praxi kladie ve\u013ek\u00fd d\u00f4raz na mno\u017estvo detailov. Zv\u00fd\u0161en\u00e1 pozornos\u0165 sa venuje \u00a0pou\u017eitiu farieb, responzivitu, ve\u013ekos\u0165 obr\u00e1zkov a\u00a0mno\u017estvo \u010fal\u0161\u00edch nemenej d\u00f4le\u017eit\u00fdch vec\u00ed. Jednou z\u00a0prior\u00edt pri tvorbe va\u0161ej str\u00e1nky by mala by\u0165 aj dobre zvolen\u00e1 typografia. Nehovor\u00edme v\u0161ak o v\u00fdbere jedn\u00e9ho \u010di dvoch fontov, ktor\u00e9 pou\u017eijete pri p\u00edsan\u00ed textu na str\u00e1nke. Vo\u013eba p\u00edsma, a to ako dop\u013a\u0148a celkov\u00fd vzh\u013ead, ako lad\u00ed s\u00a0farbami ktor\u00e9 ste pou\u017eili a\u00a0s ostatn\u00fdmi prvkami je cel\u00e1 veda, ktor\u00e1 ovplyv\u0148uje kone\u010dn\u00fd v\u00fdsledok va\u0161ej pr\u00e1ce.<\/p>\n

\u010co v\u0161etko si m\u00f4\u017eete predstavi\u0165 pod pojmom typografia?<\/strong><\/h2>\n

Typografia sa ve\u013emi \u010dasto ozna\u010duje ako umenie. Zaober\u00e1 sa problematikou grafickej \u00fapravy, a\u00a0to napr\u00edklad dizajnom p\u00edsma, v\u00fdberom farebnej sch\u00e9my dokumentov, riadkovan\u00edm, zalamovan\u00edm textu do odsekov, usporiadan\u00edm jednotliv\u00fdch znakov a\u00a0odsekov a\u00a0mno\u017estvom \u010fal\u0161\u00edch vec\u00ed.<\/p>\n

Aj spr\u00e1vnym v\u00fdberom typografie dok\u00e1\u017eete zv\u00fd\u0161i\u0165 d\u00f4veryhodnos\u0165 svojej str\u00e1nky. Typografia v\u00a0rozli\u010dn\u00fdch m\u00e9di\u00e1ch sa od seba odli\u0161uje, preto existuj\u00fa samostatn\u00e9 pravidl\u00e1 typografie pri tvorbe webov\u00fdch str\u00e1nok. Nie v\u017edy je nutnos\u0165 v\u0161etky pravidl\u00e1 dodr\u017eiava\u0165. Niekedy sa dizajn\u00e9r pridr\u017eiava svojej intu\u00edcie. Ur\u010dite v\u0161ak va\u0161ej str\u00e1nke neprospeje ak poru\u0161\u00edte naraz viac pravidiel alebo dokonca v\u0161etky.<\/p>\n

    \n
  1. \n

    Ve\u013ekos\u0165 <\/strong><\/h3>\n<\/li>\n<\/ol>\n

    R\u00f4zne ve\u013ekosti p\u00edsma s\u00fa najlep\u0161ou cestou ako zv\u00fdrazni\u0165 a\u00a0odl\u00ed\u0161i\u0165 \u010dasti textu. V\u00fdrazn\u00e9 nadpisy m\u00f4\u017eu n\u00e1v\u0161tevn\u00edka str\u00e1nky zauja\u0165 a\u00a0v\u010faka tomu bude pokra\u010dova\u0165 v\u00a0\u010d\u00edtan\u00ed. Ako prv\u00fd krok odpor\u00fa\u010dame nastavi\u0165 ve\u013ekos\u0165 p\u00edsma z\u00e1kladn\u00e9ho textu. Tento text po\u010detnos\u0165ou dominuje. Od neho potom odv\u00edjajte ve\u013ekosti nadpisov a\u00a0ostatn\u00e9 textov\u00e9 objekty na str\u00e1nke. Neodpor\u00fa\u010dam pou\u017e\u00edva\u0165 men\u0161ie p\u00edsmo ako je 12 pt. V s\u00fa\u010dasnosti je ve\u013emi d\u00f4le\u017eit\u00e9 myslie\u0165 na mobiln\u00e9 zariadenia, kde mus\u00ed by\u0165 text v\u00e4\u010d\u0161\u00ed, aby ho bolo mo\u017en\u00e9 \u013eah\u0161ie pre\u010d\u00edta\u0165. \u0160trukt\u00fara textu mus\u00ed by\u0165 jasn\u00e1 na prv\u00fd poh\u013ead. \u010citate\u013e mus\u00ed vedie\u0165 rozl\u00ed\u0161i\u0165 nadpisy, podnadpisy a\u00a0z\u00e1kladn\u00fd text. Viac ako dvoj\u00farov\u0148ov\u00e1 \u0161trukt\u00fara nadpisov nie je vhodn\u00e1, vyn\u00edmaj\u00fac hlavn\u00fd nadpis \u010dl\u00e1nku.<\/p>\n

      \n
    1. \n

      Farba<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Farby s\u00fa d\u00f4le\u017eitou s\u00fa\u010das\u0165ou tvorby webovej str\u00e1nky. \u00dazko s\u00favisia s\u00a0typografiou. D\u00f4le\u017eit\u00fd je hlavne kontrast. \u00a0M\u00e1lo kontrastn\u00fd text bude na monitore po\u010d\u00edta\u010da zle \u010ditate\u013en\u00fd a\u00a0n\u00e1v\u0161tevn\u00edka sk\u00f4r odrad\u00ed ako zaujme. Star\u00e1 dobr\u00e1 klasika \u201e\u010dierne na bielom\u201c je ve\u013emi dobr\u00fdm a\u00a0jednoduch\u00fdm sp\u00f4sobom ako vytvori\u0165 vhodn\u00fd kontrast farieb. Ak ste si nie ist\u00fd svojim citom pre kontrast a\u00a0vhodnos\u0165 farieb siahnite po tomto variante.<\/p>\n

      Niektor\u00e9 \u010dasti textu je dobr\u00e9 zv\u00fdrazni\u0165 inou farbou. Pr\u00edkladom s\u00fa hypertextov\u00e9 odkazy. N\u00e1v\u0161tevn\u00edk si pri odli\u0161nej farbe uvedom\u00ed, \u017ee ide o\u00a0hypertextov\u00fd odkaz bez toho, aby to na str\u00e1nke muselo by\u0165 \u00a0nap\u00edsan\u00e9.<\/p>\n

        \n
      1. \n

        Typ (Font)<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Z\u00e1kladn\u00e9 p\u00edsma del\u00edme na dve hlavn\u00e9 kateg\u00f3rie: p\u00e4tkov\u00e9 (serif) a\u00a0bezp\u00e4tkov\u00e9 (sans-serif). Pri webov\u00fdch str\u00e1nkach sa vyu\u017e\u00edva bezp\u00e4tkov\u00e9 p\u00edsmo. P\u00e4tkov\u00e9 p\u00edsma s\u00fa graficky komplikovanej\u0161ie, a\u00a0preto je\u00a0na monitore bezp\u00e4tkov\u00e9 p\u00edsmo ove\u013ea \u010ditate\u013enej\u0161ie. Pre \u013eudsk\u00e9 oko je pri bezp\u00e4tkovom p\u00edsme jednoduch\u0161ie sledova\u0165 l\u00edniu textu. Font, ktor\u00fd sa pou\u017e\u00edva pomerne \u010dasto je Arial.<\/p>\n

        Na webe nie je vhodn\u00e9 pou\u017e\u00edva\u0165 kurz\u00edvu. Dobr\u00fdm sp\u00f4sobom ako nie\u010do v\u00a0texte zv\u00fdrazni\u0165 \u010di odl\u00ed\u0161i\u0165 od ostatn\u00e9ho tetu je vyu\u017eitie hrub\u00e9ho p\u00edsma (bold).<\/p>\n

          \n
        1. \n

          Zarovnanie textu<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Zarovnanie textu tie\u017e ovplyv\u0148uje vzh\u013ead va\u0161ej str\u00e1nky. Pri dlh\u0161om texte je dobr\u00e9 rozdeli\u0165 text do krat\u0161\u00edch (3 a\u017e 5 riadkov) odsekov. Aby ste zv\u00fd\u0161ili preh\u013eadnos\u0165 textu, pou\u017eite medzi odsekmi \u201ez\u00e1chytn\u00e9 body\u201c, ktor\u00e9 \u010ditate\u013ea pri \u010d\u00edtan\u00ed od\u013eah\u010dia od jednoliateho textu. Tak\u00fdmto z\u00e1chytn\u00fdm bodom m\u00f4\u017eu by\u0165 podnadpisy, cit\u00e1ty, obr\u00e1zky alebo in\u00e9 grafick\u00e9 prvky.<\/p>\n

          Zarovnanie do bloku je vhodnej\u0161ie pre tla\u010den\u00e9 materi\u00e1ly. S\u00a0takouto formou sa stret\u00e1vame napr\u00edklad pri knih\u00e1ch alebo \u010dasopisoch. Web je v\u00a0tomto op\u00e4\u0165 trochu odli\u0161n\u00fd. Zarovnanie do blokov sp\u00f4sobuje nerovnomern\u00e9 medzery medzi slovami. Ke\u010f\u017ee sa na webe pou\u017e\u00edva v\u00e4\u010d\u0161ie p\u00edsmo, do riadku sa zmest\u00ed mednej slov, \u010do tieto medzery zv\u00e4\u010d\u0161uje a\u00a0text je hor\u0161ie \u010ditate\u013en\u00fd. Na svojej str\u00e1nke z\u00a0tohto d\u00f4vodu m\u00f4\u017eete pokojne pou\u017ei\u0165 zarovnanie v\u013eavo.<\/p>\n

           <\/p>\n

          Webov\u00e9 str\u00e1nky s\u00fa v\u0161ak st\u00e1le, tak ako u\u017e sme spom\u00ednali, vecou kompromisov a\u00a0webov\u00ed dizajn\u00e9ri sa sna\u017eia svoju str\u00e1nku odl\u00ed\u0161i\u0165 od \u010doraz v\u00e4\u010d\u0161ieho mno\u017estva konkuren\u010dn\u00fdch str\u00e1nok. \u010casto sa t\u00fdm dost\u00e1vaj\u00fa do konfliktu s\u00a0uniformn\u00fdmi pravidlami typografie. To, ale automaticky v\u017edy neznehodnocuje str\u00e1nku, ktor\u00fa vytvorili.<\/p>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          „Ka\u017ed\u00fd webdizajn\u00e9r by mal ma\u0165 aspo\u0148 z\u00e1kladn\u00e9 znalosti z typografie. Pon\u00fakame p\u00e1r r\u00e1d ako nato.“<\/p>\n","protected":false},"author":2,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animablog","category-webdizajn"],"yoast_head":"\n4 z\u00e1kladn\u00e9 pravidl\u00e1 typografie na webe | Blog AnimaGrafu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animagraf.sk\/blog\/4-zakladne-pravidla-typografie-webe\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 z\u00e1kladn\u00e9 pravidl\u00e1 typografie na webe | Blog AnimaGrafu\" \/>\n<meta property=\"og:description\" content=\""Ka\u017ed\u00fd webdizajn\u00e9r by mal ma\u0165 aspo\u0148 z\u00e1kladn\u00e9 znalosti z typografie. 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