{"id":694,"date":"2017-03-03T11:56:44","date_gmt":"2017-03-03T09:56:44","guid":{"rendered":"https:\/\/animagraf.sk\/blog\/?p=694"},"modified":"2024-12-06T12:40:56","modified_gmt":"2024-12-06T10:40:56","slug":"qr-kody-su-naspat-kurze","status":"publish","type":"post","link":"https:\/\/animagraf.sk\/blog\/qr-kody-su-naspat-kurze\/","title":{"rendered":"QR k\u00f3dy s\u00fa nasp\u00e4\u0165 v kurze"},"content":{"rendered":"

QR k\u00f3dy alebo Quick Response code s\u00fa zn\u00e1me u\u017e ve\u013ea rokov. Mohlo by sa v\u0161ak zda\u0165, \u017ee boom, ktor\u00fd nastal u\u017e d\u00e1vno ut\u00edchol. Napriek tomu, \u017ee o\u00a0nich \u013eudia vedia a\u00a0vedia aj to ako tieto k\u00f3dy funguj\u00fa \u2013 nepou\u017e\u00edvaj\u00fa ich. Mnohokr\u00e1t by im s\u00edce z\u013eah\u010dili \u017eivot, ale ke\u010f\u017ee \u013eudia sme u\u017e raz tak\u00ed, niekedy si veci proste s\u0165a\u017eujeme radi.<\/p>\n

Kde\u00a0m\u00f4\u017eeme n\u00e1js\u0165 QR k\u00f3dy?<\/h2>\n

Vyu\u017e\u00edvanie QR k\u00f3dov samozrejme ve\u013emi \u00fazko s\u00favis\u00ed s\u00a0pou\u017e\u00edvan\u00edm mobiln\u00e9ho zariadenia, ktor\u00e9 postupne nahradzuje stoln\u00e9 a\u00a0prenosn\u00e9 po\u010d\u00edta\u010de. Inak tomu nie je ani pri prezeran\u00ed internetov\u00e9ho obsahu. Na tento fakt museli market\u00e9ri reagova\u0165 a\u00a0tak pri\u0161li s\u00a0novou verziou mobiln\u00e9ho marketingu. Toto v\u0161ak u\u017e v\u0161etko vieme. V\u00a0s\u00fa\u010dasnosti u\u017e QR k\u00f3dy neberieme ako novinku, mohlo by sa dokonca zda\u0165, \u017ee ich \u010daro vyhaslo. Nie je to v\u0161ak pravda. Tieto dvojrozmern\u00e9 \u010diarov\u00e9 k\u00f3dy\u00a0s\u00fa st\u00e1le ve\u013emi popul\u00e1rnou formou komunik\u00e1cie. Za\u010dali sa vyskytova\u0165 na r\u00f4znych street artov\u00fdch akci\u00e1ch, a\u00a0teda m\u00f4\u017eeme tvrdi\u0165, \u017ee sa stali ob\u013e\u00faben\u00fdm marketingov\u00fdm n\u00e1strojom online marketingu.<\/p>\n

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Kto s t\u00fdm za\u010dal?<\/h2>\n

Za zakladate\u013ea tohto trendu m\u00f4\u017eeme pova\u017eova\u0165 jedn\u00e9ho z\u00a0najzn\u00e1mej\u0161\u00edch pouli\u010dn\u00fdch umelcov naz\u00fdvan\u00e9ho Banksy. Ten vo svojich dielach reaguj\u00facich na kr\u00edzu ute\u010dencov, vyu\u017e\u00edva QR k\u00f3dy, ktor\u00e9 s\u00fa priamym prepojen\u00edm na vide\u00e1 t\u00fdkaj\u00face sa problematiky. Pr\u00edkladom je dielo na franc\u00fazskom ve\u013evyslanectve v\u00a0Lond\u00fdne, kde umiestnil \u0161abl\u00f3nu mlad\u00fdch diev\u010dat so slzami v o\u010diach z\u00a0filmu a\u00a0muzik\u00e1lu Bed\u00e1ri. Tieto diev\u010dat\u00e1 boli obklopen\u00e9 slzn\u00fdm plynom, Pod nimi je QR k\u00f3d, ktor\u00fd odkazuje na video policajn\u00e9ho \u00fatoku v\u00a0ute\u010deneck\u00fdch t\u00e1boroch v\u00a0Calais. Plodn\u00fd britsk\u00fd pouli\u010dn\u00fd umelec bol jedn\u00fdm z prv\u00fdch notoricky zn\u00e1my umelec, ktor\u00fd vo svojich dielach pou\u017eil interakt\u00edvne QR k\u00f3dy.<\/p>\n

S\u00a0podobn\u00fdm sna\u017een\u00edm vo vyu\u017e\u00edvan\u00ed QR k\u00f3dov sa stret\u00e1vame aj pri tvorbe \u010fal\u0161\u00edch umelcov. Napr\u00edklad grafity umelec Sweza pou\u017e\u00edval QR k\u00f3dy na plag\u00e1toch v\u00a0mnoh\u00fdch mest\u00e1ch.<\/p>\n

N\u00e1zorn\u00e1 uk\u00e1\u017eka Swezovej tvorby bolo streetov\u00e9 umiestnenie modelu r\u00e1dia so zabudovan\u00fdm QR k\u00f3dom, ktor\u00fd po na\u010d\u00edtan\u00ed spustil re\u00e1lne r\u00e1dio:<\/p>\n