{"id":471,"date":"2019-06-28T17:00:22","date_gmt":"2019-06-28T15:00:22","guid":{"rendered":"https:\/\/animagraf.sk\/blog\/?p=471"},"modified":"2024-10-03T13:15:06","modified_gmt":"2024-10-03T11:15:06","slug":"pospop-materialy","status":"publish","type":"post","link":"https:\/\/animagraf.sk\/blog\/pospop-materialy\/","title":{"rendered":"POS\/POP materi\u00e1ly. Kde sa s nimi stret\u00e1vame?"},"content":{"rendered":"<p><em>Stoj\u00edte pri pokladni v obchode a po\u010das \u010dakania v dlhom rade sa v\u00e1m zrazu po\u010det vec\u00ed v ko\u0161\u00edku zdvojn\u00e1sob\u00ed a vy ani neviete ako sa to stalo? Aj toto je s\u00fa\u010das\u0165 podpory predaja. Existuje mnoho sp\u00f4sobov ako z\u00e1kazn\u00edka upozorni\u0165 na v\u00e1\u0161 produkt alebo slu\u017ebu. Jednou z t\u00fdchto mo\u017enost\u00ed s\u00fa pr\u00e1ve\u00a0POS\/POP materi\u00e1ly.<\/em><\/p>\n<p>Ak hovor\u00edme o\u00a0POS\/POP materi\u00e1loch, \u010do v\u0161etko si pod t\u00fdm m\u00f4\u017eete predstavi\u0165? Ide o\u00a0dva v\u00fdrazy, ktor\u00e9 ozna\u010duj\u00fa t\u00fa ist\u00fa vec. S\u00fa to skratky z\u00a0anglick\u00fdch slovn\u00fdch spojen\u00ed. Point of sale (POS), teda miesto predaja a\u00a0point of purchase (POP), v\u00a0preklade miesto n\u00e1kupu. S\u00fa to teda zjednodu\u0161ene materi\u00e1ly, ktor\u00e9 sa vyu\u017e\u00edvaj\u00fa na miestach, kde doch\u00e1dza k\u00a0samotn\u00e9mu predaju v\u00fdrobkov alebo slu\u017eieb. Najbe\u017enej\u0161\u00edmi miestami s\u00fa predajne, supermarkety a\u00a0podobne, ale je to omnoho viac.<\/p>\n<p>POS a\u00a0POP materi\u00e1ly s\u00fa neodmyslite\u013enou s\u00fa\u010das\u0165ou podpory predaja. Pom\u00e1haj\u00fa nielen zvidite\u013eni\u0165 niektor\u00fa z\u00a0va\u0161ich pr\u00e1ve prebiehaj\u00facich akci\u00ed, ale predov\u0161etk\u00fdm dok\u00e1\u017eu upriami\u0165 pozornos\u0165 na v\u00e1\u0161 produkt a\u00a0zlep\u0161uj\u00fa jeho zapam\u00e4tate\u013enos\u0165. Nielen produkt sa tak st\u00e1va stredobodom z\u00e1ujmu z\u00e1kazn\u00edka, ale aj va\u0161a zna\u010dka. \u00dalohou POS\/POP materi\u00e1lov je teda up\u00fata\u0165 pozornos\u0165 z\u00e1kazn\u00edka a\u00a0ovplyvni\u0165 jeho kone\u010dn\u00e9 rozhodnutie o\u00a0k\u00fape.<\/p>\n<p>Existuje viacer\u00e9 delenie t\u00fdchto materi\u00e1lov. Medzi z\u00e1kladn\u00e9 napr\u00edklad patr\u00ed delenie pod\u013ea umiestnenia POS\/POP materi\u00e1lov na indoor materi\u00e1ly umiestnen\u00e9 vo vn\u00fatri budov, a\u00a0na outdoor \u00a0materi\u00e1ly na podporu predaja, ktor\u00e9 s\u00fa umiestnen\u00e9 v\u00a0exteri\u00e9roch. Tie\u017e ich m\u00f4\u017eeme rozdeli\u0165 na tie s kr\u00e1tkodobou hodnotou &#8211; let\u00e1ky informuj\u00face o novink\u00e1ch, s\u00fa\u0165a\u017eiach alebo\u00a0 pl\u00e1novan\u00fdch promoakci\u00e1ch a\u00a0na materi\u00e1ly s dlhodobou hodnotou &#8211; zahr\u0148uj\u00face let\u00e1ky, ktor\u00e9 informuj\u00fa o sp\u00f4sobe pou\u017eitia dan\u00e9ho produktu ako s\u00fa napr\u00edklad katal\u00f3gy a\u00a0podobne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-475 size-full\" src=\"https:\/\/animagraf.sk\/blog\/wp-content\/uploads\/2016\/04\/blog-pos-materialy.png\" alt=\"blog-POS\/POP materi\u00e1ly\" width=\"1135\" height=\"268\" \/><\/p>\n<h2>POS\/POP materi\u00e1ly: Sk\u00faste sa dr\u017ea\u0165 t\u00fdchto r\u00e1d.<\/h2>\n<ul>\n<li>Design a celkov\u00fd charakter materi\u00e1lov by mal nadv\u00e4zova\u0165 na in\u00e9 n\u00e1stroje podpory predaja- napr\u00edklad na reklamu v\u00a0m\u00e9di\u00e1ch<\/li>\n<li>Materi\u00e1ly musia by\u0165 umiestnen\u00e9 tak, aby bola zabezpe\u010den\u00e1 ich maxim\u00e1lna \u00fa\u010dinnos\u0165, napr\u00edklad pri vstupe do predajne alebo na mieste, kde s\u00fa v\u00fdrobky, ktor\u00fdch sa materi\u00e1ly t\u00fdkaj\u00fa<\/li>\n<li>In\u0161tal\u00e1cia kr\u00e1tkodob\u00fdch materi\u00e1lov mus\u00ed prebehn\u00fa\u0165 v\u00a0spr\u00e1vnom \u010dase, nie pr\u00edli\u0161 dlho ani pr\u00edli\u0161 kr\u00e1tko pre za\u010dat\u00edm akcie a\u00a0po jej ukon\u010den\u00ed je potrebn\u00e9 ihne\u010f materi\u00e1ly odstr\u00e1ni\u0165, aby ste svojich z\u00e1kazn\u00edkov nezmiatli a\u00a0nespojili si va\u0161u zna\u010dku a\u00a0produkt s\u00a0negat\u00edvnou sk\u00fasenos\u0165ou<\/li>\n<\/ul>\n<p>Te\u00f3ria je jasn\u00e1, ale \u010do v\u0161etko je teda s\u00fa\u010das\u0165ou takejto formy podpory predaja. Uvedieme si p\u00e1r najzn\u00e1mej\u0161\u00edch konkr\u00e9tnych pr\u00edkladov na POS\/POP materi\u00e1ly.<\/p>\n<p>Medzi ve\u013emi ob\u013e\u00faben\u00e9 a\u00a0\u010dasto pou\u017e\u00edvan\u00e9 patria Promo-stol\u00edky. Ka\u017ed\u00fd z\u00a0n\u00e1s sa s\u00a0nimi be\u017ene stret\u00e1va v\u00a0supermarketoch. Sl\u00fa\u017eia na prezent\u00e1ciu produktov a poskytovanie inform\u00e1ci\u00ed. \u0160pecifick\u00fdm typom s\u00fa ochutn\u00e1vkov\u00e9 stol\u00edky.<\/p>\n<p>\u010eal\u0161ou mo\u017enos\u0165ou s\u00fa tzv. Whoblery. S\u00fa to papierov\u00e9 p\u00fata\u010de, ktor\u00e9 s\u00fa pripevnen\u00e9 na reg\u00e1l s\u00a0konkr\u00e9tnym produktom. Okrem nich sa \u010dasto vyu\u017e\u00edvaj\u00fa podlahov\u00e9 a\u00a0pultov\u00e9 stojany, do ktor\u00fdch sa umiest\u0148uj\u00fa produkty.<\/p>\n<p>Pre z\u00e1kazn\u00edkov s\u00fa najzn\u00e1mej\u0161ie barkety aj ke\u010f mnoh\u00ed z\u00a0nich nevedia pod\u013ea n\u00e1zvu \u010do to je. S\u00fa to pr\u00e1ve tie reg\u00e1ly pri pokladniach, ktor\u00e9 s\u00fa ur\u010den\u00e9 na ulo\u017eenie produktov mal\u00fdch rozmerov ako s\u00fa \u017euva\u010dky, drobn\u00e9 sladkosti a\u00a0podobne.<\/p>\n<p>Okrem spom\u00ednan\u00fdch sa vyu\u017e\u00edva mno\u017estvo \u010fal\u0161\u00edch POS\/POP materi\u00e1lov ak\u00fdmi s\u00fa 3D tabule, prezenta\u010dn\u00e9 rolovacie p\u00e1sy, dekorovan\u00e9 palety a\u00a0\u010fal\u0161ie.<\/p>\n<p>Ak si neviete z\u00a0mno\u017estva POS\/POP materi\u00e1lov na trhu vybra\u0165 zverte sa do r\u00fak profesion\u00e1lov, ktor\u00ed v\u00e1m <a href=\"https:\/\/animagraf.sk\/odstartujme-spolu-uspesny-projekt\/\">\u201eu\u0161ij\u00fa podporu predaja na mieru\u201c.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-479 aligncenter\" src=\"https:\/\/animagraf.sk\/blog\/wp-content\/uploads\/2016\/04\/pos-pop.png\" alt=\"POS materialy a POP materialy kde sa s nimi stretneme\" width=\"900\" height=\"600\" srcset=\"https:\/\/animagraf.sk\/blog\/wp-content\/uploads\/2016\/04\/pos-pop.png 900w, https:\/\/animagraf.sk\/blog\/wp-content\/uploads\/2016\/04\/pos-pop-504x336.png 504w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viete \u010do si m\u00f4\u017eete predstavi\u0165 pod pojmami POS a POP materi\u00e1ly? Viete kde v\u0161ade sa s nimi stret\u00e1vate? A \u010do vlastne POS\/POP materi\u00e1ly s\u00fa? <\/p>\n","protected":false},"author":2,"featured_media":1155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podpora-predaja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POS\/POP materi\u00e1ly. Kde sa s nimi stret\u00e1vame? | Blog AnimaGrafu<\/title>\n<meta name=\"description\" content=\"Viete \u010do si m\u00f4\u017eete predstavi\u0165 pod pojmami POS a POP materi\u00e1ly? Viete kde v\u0161ade sa s nimi stret\u00e1vate? 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